Eliza
Williams

Long before Eliza Williams became a perfumer, she was a young girl with a creative mind and a love for design.

Whenever she had free time, she would draw models wearing dresses she imagined herself. Growing up in a small town in Alabama, however, dreaming beyond what she could see around her did not always feel possible. She was even told as a child that there was no such thing as a fashion designer.

But the desire to create never left.

As Eliza grew older, so did her love for fashion. Her life and perspective eventually began to change when she made the decision to put God first. With that change came a greater sense of purpose.

Her creativity took on new meaning, and as she explored fashion more deeply, she began to recognize another art form that had always existed alongside it: fragrance. She became fascinated by the relationship between what we wear and what we smell—the way both can communicate something about us without saying a word.

That curiosity led her into the study of perfumery.

She began studying the work and creative approaches of renowned perfumers including Francis Kurkdjian, Quentin Bisch, Dominique Ropion, Alberto Morillas, Guy Robert, and others. What started as curiosity became a genuine love for the craft.

Eliza discovered that a fragrance could do something extraordinary:

It could tell a story without ever speaking.

That realization became part of the foundation for Sainte Moda.